- Luosifen, lossis dej snail mov noodles, twb yog cov khoom noj khoom haus zoo tshaj plaws ntawm Taobao xyoo tas los, tab sis kev kaw cia tau pom nws cov koob npe nce ntxiv.
- Nto moo rau nws pungent tsw thiab saj, lub tais pib raws li ib tug pheej yig txoj kev khoom noj txom ncauj nyob rau hauv lub nroog ntawm Liuzhou nyob rau hauv 1970s.
Cov zaub mov txo qis ntawm cov noodles los ntawm Guangxi nyob rau sab qab teb sab hnub poob ntawm Tuam Tshoj tau dhau los ua lub teb chaws cov tais diav thaum lub sijhawm Covid-19 kis thoob qhov txhia chaw.
Luosifen, los yog dej snail mov noodles, yog ib qho tshwj xeeb ntawm lub nroog Liuzhou hauv Guangxi, tab sis cov neeg thoob plaws Suav teb tau hais lawv txoj kev hlub ntawm cov khoom ntim ua ntej ntawm cov noodles online.Cov ncauj lus hais txog cov noodles tau dhau los ua cov khoom lag luam zoo tshaj plaws ntawm Weibo, Tuam Tshoj cov lus teb rau Twitter, xws li yuav ua li cas lawv tau dhau los ua ntau tus neeg nyiam zaub mov thaum lub sij hawm kaw hauv tsev, thiab yuav ua li cas ncua kev lag luam ua cov noodles ua rau lawv tsis txaus ntawm e- kev lag luam platforms.
Keeb kwm tau txais kev pabcuam raws li cov khoom noj txom ncauj pheej yig hauv cov khw hauv zej zog qhov hauv-hauv-lub-phab ntsa hauv Liuzhou, luosifen lub koob npe nrov thawj zaug tom qab nws tau nthuav tawm hauv xyoo 2012 cov ntaub ntawv khoom noj.y,Ib qho ntawm Tuam Tshoj, ntawm lub teb chaws lub xeev TV network.Tam sim no muaj ntau dua 8,000 lub tsev noj movnyob rau hauv Suav teb specializing nyob rau hauv cov noodles hla ntau chains.
Lub teb chaws thawj lub tsev kawm ua haujlwm luosifen kev lag luam tau qhib rau lub Tsib Hlis hauv Liuzhou, nrog lub hom phiaj ntawm kev cob qhia 500 tus tub ntxhais kawm ib xyoos rau xya txoj haujlwm suav nrog kev tsim khoom, kev tswj kom zoo, kev lag luam hauv khw noj mov thiab kev lag luam e-lag luam.
"Txoj kev muag khoom txhua xyoo ntawm cov khoom ntim ua ntej luosifen yuav sai dua 10 billion yuan [US $ 1.4 billion], piv nrog 6 billion yuan hauv 2019, thiab niaj hnub tsim khoom tam sim no ntau dua 2.5 lab pob ntawv," said Liuzhou Luosifen Association tus thawj coj Ni Diaoyang. nyob rau hauv qhib ceremony rau lub tsev kawm ntawv, ntxiv hais tias tam sim no lub luosifen kev lag luam loj heev tsis muaj peev xwm.
“Qhov kev pom zoo ntawmIb qho ntawm Tuam Tshojua kom muaj koob meej ntawm cov noodles thoob plaws Suav teb.Muaj cov khw noj mov tshwj xeeb hauv Beijing, Shanghai, Guangzhou thiab txawm tias Hong Kong, Macau thiab Los Angeles hauv Asmeskas, "nws hais.
Tab sis nws yog tus thawj coj ua lag luam ntawm lub tuam txhab luosifen tam sim hauv Liuzhou uas ua rau muaj kev kub ntxhov tam sim no.Nrog ntau lub teb chaws muaj kev ntxhov siab dhau qhov kev tsis txaus, thaum cov chaw tsim khoom tau pib qhib dua, tus thawj tswj hwm tau tshaj tawm cov yeeb yaj kiab luv luv uas nrov nrov platform Douyin qhia tias lawv ua cov noodles li cas, thiab tau xaj nyob online los ntawm cov neeg saib.Tshaj li 10,000 pob khoom tau muag hauv ob teev, raws li xov xwm hauv zos.Lwm cov neeg tsim khoom luosifen sai sai ua raws li kev nplua, tsim kom muaj kev npau taws hauv online uas tsis tau muaj txij li thaum abated.
Thawj lub tuam txhab muag khoom ntim luosifen tau teeb tsa hauv Liuzhou hauv xyoo 2014, hloov cov khoom noj txom ncauj rau hauv tsev.Kev muag khoom ntawm luosifen ua ntej tau mus txog 3 billion yuan hauv 2017, nrog kev muag khoom muag ntau dua 2 lab yuan, raws li tsab ntawv ceeb toom los ntawm Suav online media tuam txhab kas fesO2O, uas tshuaj xyuas cov lag luam noj mov.Muaj ntau tshaj 10,000 lub tuam txhab lag luam e-lag luam muag muag cov noodles.
Daim ntawv tshaj tawm tau hais tias xyoo 2014, ntau lub khw muag cov noodles tam sim no tau teeb tsa ntawm e-commerce platform Taobao.(Taobao yog tus tswv los ntawm Alibaba, uas kuj yog tus tswvTshaj tawm.)
"Tus naj npawb ntawm Taobao cov neeg muag khoom rau cov noodles tau nce 810 feem pua ntawm 2014 txog 2016. Kev muag khoom tau tawg hauv 2016, sau npe ib xyoos ib zaug nce ntawm 3,200 feem pua," daim ntawv tshaj tawm hais.
Taobao tau muag ntau dua 28 lab pob ntawv luosifen xyoo tas los, ua rau nws yog cov khoom noj nrov tshaj plaws ntawm lub platform, raws li 2019 Taobao Foodstuffs Big Data Report.
Ib lub tais ntawm dej snail mov noodles, hu ua luosifen, los ntawm Eight-Eight Noodles lub tsev noj mov hauv Beijing, Suav.Yees duab: Simon SongCov zaub mov txo qis ntawm cov noodles los ntawm Guangxi nyob rau sab qab teb sab hnub poob ntawm Tuam Tshoj tau dhau los ua lub teb chaws cov tais diav thaum lub sijhawm Covid-19 kis thoob qhov txhia chaw.
Luosifen, los yog dej snail mov noodles, yog ib qho tshwj xeeb ntawm lub nroog Liuzhou hauv Guangxi, tab sis cov neeg thoob plaws Suav teb tau hais lawv txoj kev hlub ntawm cov khoom ntim ua ntej ntawm cov noodles online.Cov ncauj lus hais txog cov noodles tau dhau los ua cov khoom lag luam zoo tshaj plaws ntawm Weibo, Tuam Tshoj cov lus teb rau Twitter, xws li yuav ua li cas lawv tau dhau los ua ntau tus neeg nyiam zaub mov thaum lub sij hawm kaw hauv tsev, thiab yuav ua li cas ncua kev lag luam ua cov noodles ua rau lawv tsis txaus ntawm e- kev lag luam platforms.
Keeb kwm tau txais kev pabcuam raws li cov khoom noj txom ncauj pheej yig hauv zej zog qhov hauv-hauv-lub-phab ntsa khw hauvLiuzhou, luosifen lub koob npe nrov thawj zaug tom qab nws tau nthuav tawm hauv xyoo 2012 cov ntaub ntawv ntaus khoom noj,Ib qho ntawm Tuam Tshoj, ntawm lub teb chaws lub xeev TV network.Tam sim no muaj ntau dua 8,000 lub tsev noj movnyob rau hauv Suav teb specializing nyob rau hauv cov noodles hla ntau chains.
Cov dej snails yog boiled rau teev kom txog thaum lub cev tag nrho disintegrates.Yees duab: Simon SongLub teb chaws thawj lub tsev kawm ua haujlwm luosifen tau qhib rau lub Tsib Hlis hauv Liuzhou, nrog lub hom phiaj ntawm kev cob qhia 500 tus tub ntxhais kawm ib xyoos rau xya qhov kev pabcuam suav nrog kev tsim khoom, kev tswj xyuas zoo, kev ua haujlwm hauv tsev noj mov thiab e-com Kev muag khoom txhua xyoo ntawm cov khoom ntim ua ntej luosifen noodles yuav sai sai. 10 billion yuan [US $ 1.4 billion], piv nrog 6 billion yuan hauv 2019, thiab kev tsim khoom txhua hnub tam sim no ntau dua 2.5 lab pob ntawv, "said Liuzhou Luosifen Association tus thawj coj Ni Diaoyang hauv kev qhib lub tsev kawm ntawv, ntxiv tias tam sim no kev lag luam luosifen tsis muaj txuj ci loj heev.
“Qhov kev pom zoo ntawmIb qho ntawm Tuam Tshojua kom muaj koob meej ntawm cov noodles thoob plaws Suav teb.Muaj cov khw noj mov tshwj xeeb hauv Beijing, Shanghai, Guangzhou thiab txawm tias Hong Kong, Macau thiab Los Angeles hauv Asmeskas, "nws hais.
Tab sis nws yog tus thawj coj ua lag luam ntawm lub tuam txhab luosifen tam sim hauv Liuzhou uas ua rau muaj kev kub ntxhov tam sim no.Nrog ntau lub teb chaws muaj kev ntxhov siab dhau qhov kev tsis txaus, thaum cov chaw tsim khoom tau pib qhib dua, tus thawj tswj hwm tau tshaj tawm cov yeeb yaj kiab luv luv uas nrov nrov platform Douyin qhia tias lawv ua cov noodles li cas, thiab tau xaj nyob online los ntawm cov neeg saib.Tshaj li 10,000 pob khoom tau muag hauv ob teev, raws li xov xwm hauv zos.Lwm cov neeg tsim khoom luosifen sai sai ua raws li kev nplua, tsim kom muaj kev npau taws hauv online uas tsis tau muaj txij li thaum abated.
Ntau hom pre-packaged instant luosifen.Yees duab: Simon SongThawj lub tuam txhab muag khoom ntim luosifen tau teeb tsa hauv Liuzhou hauv xyoo 2014, hloov cov khoom noj txom ncauj rau hauv tsev.Kev muag khoom ntawm luosifen ua ntej tau mus txog 3 billion yuan hauv 2017, nrog kev muag khoom muag ntau dua 2 lab yuan, raws li tsab ntawv ceeb toom los ntawm Suav online media tuam txhab kas fesO2O, uas tshuaj xyuas cov lag luam noj mov.Muaj ntau tshaj 10,000 lub tuam txhab lag luam e-lag luam muag muag cov noodles.
Txhua hnub SaturdaySCMP Ntiaj teb no Impact NewsletterLos ntawm kev xa, koj pom zoo kom tau txais kev lag luam email los ntawm SCMP.Yog tias koj tsis xav tau cov no, kos rau ntawm noLos ntawm kev tso npe, koj pom zoo rau peb T&CthiabTxoj Cai Tswjfwm Ntiag TugDaim ntawv tshaj tawm tau hais tias xyoo 2014, ntau lub khw muag cov noodles tam sim no tau teeb tsa ntawm e-commerce platform Taobao.(Taobao yog tus tswv los ntawm Alibaba, uas kuj yog tus tswvTshaj tawm.)
"Tus naj npawb ntawm Taobao cov neeg muag khoom rau cov noodles tau nce 810 feem pua ntawm 2014 txog 2016. Kev muag khoom tau tawg hauv 2016, sau npe ib xyoos ib zaug nce ntawm 3,200 feem pua," daim ntawv tshaj tawm hais.
Taobao tau muag ntau dua 28 lab pob ntawv luosifen xyoo tas los, ua rau nws yog khoom noj khoom haus nrov tshaj plaws ntawm
Suav video sib koom platform Bilibilihasa tus kws tshaj lij luosifen channel uas muaj ntau dua 9,000 cov yeeb yaj kiab thiab 130 lab tus saib, nrog ntau cov zaub mov vloggers tshaj tawm txog qhov lawv ua noj thiab nyiam cov khoom noj qab zib hauv tsev thaum lub sijhawm Covid-19 kaw.
Nto moo rau nws pungent tsw thiab saj, lub luosifen Tshuag yog tsim los ntawm boiling dej snails thiab nqaij npuas los yog nqaij nyuj cov pob txha, stew lawv rau teev nrog cassia bark, licorice paus, dub cardamom, hnub qub anise, fennel noob, qhuav tangerine tev, cloves, xuab zeb. qhiav, kua txob dawb thiab nplooj nplooj.
Cov nqaij snail disintegrates tag nrho, merging nrog cov Tshuag tom qab lub boiling txheej txheem ntev.Cov noodles tau txais kev pab nrog cov txiv laum huab xeeb, cov xyoob ntoo thiab taum ntsuab, shredded dub fungus, taum curd nplooj, thiab zaub ntsuab.
Tus kws ua zaub mov Zhou Wen los ntawm Liuzhou khiav lub khw luosifen hauv Beijing lub nroog Haidian.Nws hais tias qhov tshwj xeeb pungency yog los ntawm cov ntoo xyoob pickled, cov khoom noj ib txwm khaws cia los ntawm ntau tsev neeg Guangxi.
“Lub saj yog los ntawm fermenting cov xyoob qab zib rau ib nrab ib hlis.Yog tsis muaj xyoob ntoo, cov noodles yuav plam lawv tus ntsuj plig.Liuzhou cov neeg nyiam lawv cov txiv hmab txiv ntoo qab zib.Lawv khaws cia rau hauv tsev raws li seasoning rau lwm yam tais diav, ”nws hais.
"Luosifen cov khoom lag luam yog tsim los ntawm cov hluav taws me me ua rau cov dej Liuzhou kib cov qwj nrog cov pob txha nqaij thiab 13 cov khoom noj rau yim teev, uas ua rau cov kua zaub tsw qab.Cov neeg uas tsis yog Suav noj yuav tsis txaus siab rau qhov saj ntawm lawv thawj qhov kev nyiam vim lawv cov khaub ncaws yuav rov qab tsw qab.Tab sis rau cov neeg noj mov uas nyiam nws, thaum lawv hnov nws, lawv xav noj noodles. "
Gubu Street hauv Liuzhou boasts lub lag luam wholesale loj tshaj plaws ntawm cov dej qwj hauv nroog.Cov neeg hauv zos nyob ntawd ib txwm noj cov ntses dej hauv cov kua zaub los yog hauv cov tais diav asakhoom noj txom ncauj.Vendors los ntawm kev ua lag luam hmo ntuj hauv Gubu Street, uas tau pib tshwm sim thaum xyoo 1970s, pib ua mov noodles thiab cov dej qwj ua ke, ua rau luosifen ua zaub mov nrov rau cov neeg hauv zos.Cov kev txawj ua rau cov delicacy tau teev nyob rau hauv Tuam Tshoj lub intangible kab lis kev cai cuab yeej cuab tam nyob rau hauv 2008.
Ntawm Eighty-Eight Noodles, uas muaj ob lub khw muag khoom hauv Beijing, ib lub tais muag txog li 50 yuan, ua rau cov zaub mov bloggers hu nws tus nqi kim tshaj luosifen muag hauv Beijing.
"Peb cov noodles yog xuas tes ua thiab cov khoom lag luam yog ua los ntawm cov pob txha npua rau yim teev," said lub khw tus thawj coj, Yang Hongli, ntxiv rau thawj lub qhov hluav taws xob tau qhib rau xyoo 2016. "Vim lub sijhawm npaj ntev, tsuas yog 200 lub tais ntawm noodles. ntawm kev muag khoom [ntawm txhua qhov hluav taws xob] txhua hnub. "
Caij ntawm cov noodles 'kev muaj koob meej loj, Wuling Motors, uas yog lub hauv paus hauv Liuzhou, tsis ntev los no tau nthuav tawm pob khoom plig tsawg kawg ntawm luosifen.Cov pob tuaj nyob rau hauv regal ntsuab gilt-rimmed thawv nrog kub-xim cov tais diav thiab khoom plig phaib.
Lub tuam txhab hais tias txawm hais tias cov khoom noj thiab tsheb tsim tsis tau txuas nrog kev lag luam, nws tau dhia ntawm luosifen bandwagon vim nws muaj koob meej loj tom qab Covid-19 tshwm sim.
"Luosifen yog ib qho yooj yim ua noj thiab noj qab nyob zoo dua [ib txwm] instant noodles," nws hais hauv xov xwm tshaj tawm."Nws muag tau zoo heev [thaum muaj tus kabmob coronavirus] uas nws tawm ntawm cov khoom lag luam ntawm ntau lub lag luam e-lag luam.Ua ke nrog kev cuam tshuam los ntawm kev xa khoom xa mus los ntawm Covid-19 tshwm sim, luosifen tau dhau los ua cov khoom muaj nqis nyuaj rau hmo ntuj.
"Txij li thaum peb tsim xyoo 1985, peb lub hom phiaj yog los tsim txhua yam uas cov neeg xav tau.Yog li peb tau pib cov noodles los pab ua kom tau raws li pej xeem xav tau. "
Nco tseg: tsab xov xwm yog los ntawm South China Morning Post
Post lub sij hawm: Jul-06-2022